I turn business strategy into clear, credible, field-ready communications — from executive messaging and sales campaigns to multimedia content, brand standards, and polished collateral.

The best of both worlds:
Where internal and field storytelling meet

Across my New York Life career, I've led communications and marketing work that supported sales priorities, strengthened brand credibility, and helped field professionals tell complex stories with clarity. My experience spans executive messaging, sales campaigns, publications, multimedia production, field collateral, brand standards, and stakeholder alignment. 

Strategic Communications

I develop clear, audience-focused communications that translate business priorities into messages people can understand, trust, and act on. My work includes executive messaging, speeches, articles, scripts, employee communications, and enterprise-level narratives.

Creative Direction &
Brand Standards

I bring editorial discipline and creative direction together to strengthen brand consistency across print, digital, video, audio, presentations, and campaigns. I’ve led brand-standard refreshes, collateral updates, publication quality control, and multimedia production.

Sales Enablement &
Field Communications

I create sales support materials, campaigns, tools, and field-facing content that help sales professionals communicate more effectively. My strength is making complex business strengths practical, relevant, and usable in the field.

Communications that clarify, connect, and move people to act

Storytelling Skills

Leadership & Strategy

  • Leadership

  • Strategic communications

  • Campaign strategy and execution

  • Brand stewardship and standards management

  • Change communications

  • Stakeholder alignment and cross-functional collaboration

  • Team leadership and staff development

Executive Communications

  • Executive messaging and speechwriting

  • Presentation development and executive deck support

  • Sales enablement communications

  • Field communications strategy

Editorial & Writing

  • Editorial quality control

  • Publication development and management

  • Writing: speeches, articles, memos, scripts and employee-facing materials

  • Print, digital, audio and video content development

Creative Direction & Brand

  • Creative direction

  • Marketing collateral development

  • Client engagement tools and experiences

  • Incentive campaign support and recognition concepts

Graphic Design & Visual Communications

  • Technical/graphics generalist support

  • Tradeshow strategy and booth design

Video & Multimedia Production

  • Multimedia storytelling and production

  • Video scripting, editing and production

  • Podcast-style video series production

  • Lighting and videography

Events & Experiences

  • Event communications and experience development

AI & Emerging Technologies

  • AI-enabled content ideation and production workflows

Creative Arts

  • Creative writing, songwriting, music production and scenic design

 

Software and tools

Adobe Creative Suite

  • Adobe Creative Suite

  • Adobe Photoshop

  • Adobe Premiere

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Audition

  • Adobe After Effects

  • Adobe Podcast

Video, Audio & Production Tools

  • DaVinci Resolve

  • Audacity

  • VEED.io

  • Synthesia

  • TopMediai

  • Higgsfield

  • Blender

  • Brainshark

  • Kaltura Management Console

AI & Content Workflow Tools

  • ChatGPT

  • Microsoft Copilot

  • Coda

Survey & Interactive Content Tools

  • PointerPro

Microsoft Office Suite

  • Microsoft PowerPoint

  • Microsoft Word

  • Microsoft Excel

  • Microsoft Publisher

  • Microsoft Project

Platforms

  • PC platforms

  • Mac platforms

Beyond the ordinary

I'm a hands-on leader,  with a comprehensive background in writing, design and multimedia creation.
Let's discuss how I can help your organization reach its communications vision.

973-632-7856| JamesGulisano@yahoo.com